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Trade-In Your Test Drive

Test drives are the worst part about buying a new car, but a necessary part of making a purchase decision. So, how do we get people behind the wheel of an ID.Buzz?

Easy. We’ll tap into the ethos of their most iconic vehicle (the VW Bus,) and transform test drives into road-trip experiences, bookable on the all-new VW Buzz Category on Airbnb. 

Get Out Of Town:

We'll target drivers in busy city centers by positioning the test drives as an excuse to get away. 
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Test-Drive Takeover:

We'll also target people looking for a new vehicle with a takeover of VW's homepage.
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The VW Buzz Category:

The VW Buzz Category will feature decked-out custom Buzzes ready to book for road trips.
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All Buzzes will come equipped with the essentials for a few weeks on the road.
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VW Experiences:

Road trips can be customized by signing up for VW's Airbnb experiences. 
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These adventures will be led by travel influencers who will share the adventures on social through a series of IG Reels. 
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Road Trip Rewards: 

At the end of the trip, everyone will be able trade in the miles they racked up for a discount on their down payment for their own VW Buzz. 
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Collaborators: Anisha Yagnik, Tommy Aliota, Madeliene Dodson.

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