top of page



sometimes your dream date starts out as a nightmare...

Most interactions on dating sites are shallow and superficial, but research shows that deeper connections are often forged through shared traumatic experiences. 

So, to help Bumble users find their ideal match, we'll launch "PTSDate," a VR date experience that simulates traumatic first-date scenarios based on shared fears.

PTSDate, a new Bumble feature: 

In order to make a match, people will enter their fears as a profile prompt on the Bumble app. If all goes well they can book a PTSDate.

Artboard 10 copy 3.png
Artboard 10 copy 4.png
Artboard 10 copy 5.png

The Dates: 

People can participate in the PTSDates with their own VR headset or at Bumble Hive pop-ups across the country.
bumble hive pop up.png
Bumble Popup Interior.png
Bumble Popup Interior 2.png


We'll promote the PTSDates with a series of OOH ads and social posts. 
Artboard 1.png
Artboard 8.png
Artboard 4.png
Artboard 2.png
Artboard 7.png
Artboard 3.png


Artboard 10 copy 2.png
Artboard 10 copy.png
After the dates, Bumble users will receive a digital postcard of their adventure to look back on. These will be shared on Bumble's IG stories and featured as a story highlight.
CWs: Claire Mirsky, Caroline Filips
ADs: Nikolas Sandevski, Nahtalie Lopez 
bottom of page