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Neuro Mints

The Roast

Neuro Mints are a new energy mint that have the same amount of caffeine as coffee but without the crash, and at half the cost. 

So, to promote Neuro Mints, we'll target coffee drinkers on their way to their daily fix with a series of OOH executions that "roast" coffee.

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Breath Check Stations:

We'll also install breath check stations outside of coffee shops with converted breathalyzers. If people test positive for coffee breath they'll get a free tin of Neuro Mints. 

CW/AD: Claire Mirsky
Designer: Claire Van Ryzin
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