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Neuro Mints

The Roast
 

Neuro Mints are a new energy mint that have the same amount of caffeine as coffee but without the crash, and at half the cost. 

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So, to promote Neuro Mints, we'll target coffee drinkers on their way to their daily fix with a series of OOH executions that "roast" coffee.

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Breath Check Stations:
 

We'll also install breath check stations outside of coffee shops with converted breathalyzers. If people test positive for coffee breath they'll get a free tin of Neuro Mints. 

CW/AD: Claire Mirsky
Designer: Claire Van Ryzin
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