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Sour Patch Kids

Kids Are From Mars

Sour Patch Kids were designed to look like martian men to capitalize on the space craze of the 70s. So, to increase demand we'll take Sour Patch Kids off the shelves and stage it as an alien abduction.

UFO OOH:

To launch the campaign, we'll install blimps shaped like UFOs with Sour Patch Kids suspended below at grocery and convenience stores nationwide.

Breaking News:

To spread the word, we'll partner with renowned journalist, Lester Holt for TV spot reporting live from the scene.
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Sour. Sweet. Gone. For Good? :30

 

News bulletin opening card.

 

Lower third: BREAKING NEWS. KIDS HAVE BEEN ABDUCTED FROM A 7-11 IN LINCOLN COUNTY NEBRASKA.

 

Two anchors sit at a newsroom desk at night, concerned.

 

Anchor #1: This story is breaking. So far, hundreds, if not thousands of kids are unaccounted for.

 

Achor #2: Heartbreaking... Lester, how are things looking on the scene?

 

CUT to Lester inside the 7-11 at the candy aisle, the shelves are desolate.

 

Lester: No kids have been accounted for. We’re still gathering eye-witnesses and remain hopeful.

 

Lester pauses with his finger to his ear.

 

Lester: I’m being told the store manager has surveillance footage, let’s take a look.

 

SFX: a cassette tape rewinds

 

Grainy black and white footage shows a UFO crash landing into the store and the Sour Patch Kids being beamed up, screaming, trying to escape. A message is beamed down onto the floor, “Sour. Sweet. Gone.”

 

End Card/LOGO:

Sour. Sweet. Gone…?

Please call 1-888 LOST-KID with any leads.

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Amber Alerts:

We'll also send out push notifications that look like amber alerts so the public can come forward with any clues.

TikTok Takeover:

The public will receive a series of clues about where the Sour Patch Kids are off to in a series of hostage videos on TikTok.
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Return Of The Kids:

Shortly after the TikTok series wraps, the Sour Patch Kids will finally make their way back into select grocery stores sporting their new green hue and flavor. 
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Copy: Claire Mirsky
Art Direction: Santiago Perez, DeAndre Parson, Claire Mirsky

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