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Diablo IV

Hell In Heels

To launch Diablo IV for a new generation of gamers we wanted to honor the baddest boss in the game, Lilith. 

In the lore, she was banished by her angel ex-boyfriend for bad behavior. Now that she’s back, we’ll help her gain a cult following on earth as an evil influencer. 

Let There Be Blood

Lilith will make a dramatic entrance on earth with a series of stunts. 
Filling up iconic fountains with blood,
"destroying" public property,
and once we've stirred up enough controversy (and press,) Lilith will be revealed to the world.

She's Taking Over

Lilith will continue her takeover on Diablo’s social media accounts, parodying an obnoxious influencer to gain dark followers. 


As Lilith gains influence in pop-culture, she’ll be featured on top magazines in newsstands and at grocery store checkouts across the country.

Signs Of The End-Times

Billboards will tease the official release date of Diablo IV. 

The Devil's Music

What It-Girl is complete without releasing her hit single? To culminate the campaign Lilith will release her debut album on a limited release vinyl, found only in select grungy record stores across the country.
When the songs are played in reverse, they’ll reveal early access and cheat codes to the game. 
CW: Claire Mirsky
AD: Tommy Aliota
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