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Diablo IV

Hell In Heels

To launch Diablo IV for a new generation of gamers we wanted to honor the baddest boss in the game, Lilith. 

In the lore, she was banished by her angel ex-boyfriend for bad behavior. Now that she’s back, we’ll help her gain a cult following on earth as an evil influencer. 

Let There Be Blood

Lilith will make a dramatic entrance on earth with a series of stunts. 
Filling up iconic fountains with blood,
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"destroying" public property,
and once we've stirred up enough controversy (and press,) Lilith will be revealed to the world.
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She's Taking Over

Lilith will continue her takeover on Diablo’s social media accounts, parodying an obnoxious influencer to gain dark followers. 

CoverDemon

As Lilith gains influence in pop-culture, she’ll be featured on top magazines in newsstands and at grocery store checkouts across the country.

Signs Of The End-Times

Billboards will tease the official release date of Diablo IV. 

The Devil's Music

What It-Girl is complete without releasing her hit single? To culminate the campaign Lilith will release her debut album on a limited release vinyl, found only in select grungy record stores across the country.
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When the songs are played in reverse, they’ll reveal early access and cheat codes to the game. 
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CW: Claire Mirsky
AD: Tommy Aliota
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