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Neuro Mints

The Roast
 

Neuro Mints are a new energy mint that have the same amount of caffeine as coffee but without the crash, and at half the cost. 

To promote Neuro Mints, we'll target coffee drinkers on their way to their daily fix with a series of OOH executions outside coffee shops that "roast" coffee. 

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The Name Game

We'll also create a sweepstakes, so whenever people's names are spelled incorrectly on their coffee cup they'll win a free supply of monogrammed Neuro Mints. 
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CW/AD: Claire Mirsky
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