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NotCo

Beauty Hack

Drink Today. Save Face Tomorrow. 

BACKGROUND: We were asked to launch NotHangover, a new anti-hangover shot proven to reduce at least 70% of hangover symptoms, to party animals & tech nerds in the US.

 

INSIGHT: Being hungover doesn't just mean feeling lousy, it means looking terrible.

 

IDEA: We'll position NotHangover as the ultimate "beauty hack," helping people look and feel their best after a wild night out. Available for early access at the most exclusive tech conference turned NotCo-sanctioned party of the year. The Consumer Electronics Show in Vegas.

#Techtok:

The CES conference is only for authorized media or tech personnel.  So, we’ll invite tech and beauty influencers to give tutorials on how people can hack into the conference.
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VIP Access:

Eyeshadow swatches will function as wristbands, unlocking access to the conference and a specific NotHangover flavor that correlates to the colors they chose.
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Beauty Bar:

Instead of a booth, NotCo will install a "Beauty Bar," equipped with beauty and party essentials. Including a DJ, free drinks, and makeovers from NotCo's glam squad. 
Guests will pick-up their NotHangover shot at the bar to "pre-game," before they get their first drink. 
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Beauty Secrets:

Forget about “what happened in Vegas, stays in Vegas..." We’ll have partygoers share their filter-free selfie on their stories the next day. 
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CW/AD: Claire Mirsky
Strategy: Claire Mirsky, Tommy Aliota
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