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L.A. Works'

Minecraft March On Washington

L.A. Works' largest event of the year is the MLK Day of Service. But in 2021, in light of COVID, we had to get the community involved from home. 

After careful planning and collaboration, we developed the first-ever Minecraft March On Washington, a way to unite the social justice icons of the past with the leaders of the future.

Promo Video: 

Shared on L.A. Works' social media channels, YouTube account, and amongst leaders in the social impact space. 

Case Study Video:

CD: Gyasi Parker-Ross
CW/AD: Claire Mirsky

Videographer: Daniel Ainsworth
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